SiteGround’s Icky Approach to AI in WordPress 7.0

So I have a few sites with SiteGround. They’re largely sites that don’t get a huge amount of traffic (with the exception of All Rumble Stats, which gets 20k a month). Hosting is a bit like your bank account or your broadband provider: they are there and as long as you don’t do much to annoy them, then you stick with them. Friction of moving is painful, so you want to avoid it. Nevertheless, they were a pretty good host a while back that didn’t seem to do anything egregious compared to other hosts, plus I’ve been to their EU offices, so I have recommended them in the past.

There have been a few things that have occurred in the past few years that is has me questioning continuing hosting with them. One was their speed optimiser plugin (which I think were great) deleted all WebP images, even those that the plugin didn’t create, and their support which is an AI Slopstacle Course at the moment.

Last week though I think means I’ll be moving off their servers when I renew.

WordPress 7.0 and the AI Connector Module

WordPress 7.0 came out recently, and as part of that introduced the AI Connector module, which whilst does nothing off the bat, allows you to store your chosen planet boiler key of choice within WordPress, allowing other plugins to use it for their means. It means you don’t have to add your API key to all plugins, instead just doing it once within the WordPress backend. Convenient.

I’m not a huge fan of it for a number of reasons. Firstly, as raised by Oliver Sild over on Twitter (sorry) every WordPress site could have an API key embedded in it, allowing hackers access to API tokens to do nefarious things. It feels like at the very least there’s a massive target on every that is built on WordPress’ back.

SiteGround crystalised the other reason. In that hosts will set this feature up for you, even if you don’t want them to.

I got an email a few weeks back. I’ve copied it verbatim below:-

Hi Rhys,

One of the most significant WordPress releases in years is coming, anticipated on May 20, 2026. This new version will provide a standardized way to connect your WordPress site to AI providers providers (learn more), making it possible to integrate a whole new range of AI capabilities for managing and editing your website. Once it rolls out we’ll update your WordPress site automatically. On top of that, we’ll connect it with SiteGround AI Studio so that you can start using AI capabilities right out of the box.

Sites to be automatically updated to WordPress 7.0

As always, we’ll automatically update all WordPress installations on our platform to 7.0 based on your WordPress autoupdate settings. By default, we apply major updates with 24 hour’s notice, so no action is needed on your end. The update itself is just the beginning. We’ve also taken several steps to make sure that you can take advantage of the new AI capabilities without any additional configuration.

AI Studio with 20,000 free tokens to be enabled as your default AI connector

When WordPress 7.0 lands, the standard process to start using AI capabilities will involve a few steps. First, connecting an AI provider of choice by installing a connector and providing an API key. Second, then installing the native WordPress AI plugin so AI capabilities appear in the WordPress core.

SiteGround customers, however, skip all of that entirely. With the new WordPress version, you’ll get SiteGround AI Studio activated as your default AI connector, plus our powerful AI WordPress Agent enabled automatically. This allows you to immediately use AI power for managing your WordPress. No API keys, manual connections, or extra plugins needed. You’re ready to use AI-powered features right away, backed by 20,000 free tokens available to you every month through AI Studio.

Powerful AI Agent for WordPress management to be activated

As part of the WordPress 7.0 update, SiteGround’s AI Agent will appear directly in your WordPress admin ready to help with all sorts of tasks. The moment WordPress 7.0 is live on your site, you’ll have our robust AI chat assistant available directly from your admin dashboard.

SiteGround’s AI Agent capabilities go far beyond the standard image and text generation many other AI plugins provide. It can handle real maintenance tasks: updating site settings and plugins, setting product discounts, editing descriptions, auditing and applying SEO changes, and more, all from a single prompt.

EXPLORE AI AGENT →

Note: Please note that the custom AI Studio connection and the AI Agent activation will not be done as part of the WordPress update for those websites that have a white-label client added to them. If you want, you can activate SiteGround AI agent yourself on such sites.

Also good to know: You can also change your default AI connector or completely disable the AI Studio connector any time you want.

Cheers to the exciting new WordPress version,
The SiteGround Team

I didn’t think much of it, but given it was sent midday on a Friday, I kind of skim read it and ignored it. Sure enough though after WordPress 7.0 launched on the 20th, with sites hosted on SiteGround, this appeared.

Notice it’s location right at the bottom. Often plugins are guilty of fighting for the real estate at the top of the page. This? Already activated and hidden away. In a vain hope you don’t notice it.

Not only it’s activated, but it’s connected to their AI agent.

I’m an experienced user, and kind of go blind to the banners and things that appear in the back end of WordPress, but I wonder how quick I would burn through the 20,000 tokens every month? Would that change? Is this just an approach to get SiteGround users hooked onto an AI chatbot and then reduce the level of service? How much does it cost per month if you go over the 20,000 tokens?

It’s pumped their numbers which looks good for their board. SiteGround AI Studio plugin has over 1+ million active installations when it’s launched late last month, and the graph of the installs look ridiculous. For a plugin to have over a million active installations within a month is unheard of. To put it in perspective – Preload LCP Image has been available for 3 years and has 4000+ active installations. But it has pissed a lot of people off. The reviews are not good. There is damage control in effect, as on most reviews, a poor SiteGround rep is replying, touting the wonders of this plugin and very unpointed speak on taking feedback on board.

I’m not the product here

Thing is, this is not a free service. I pay over £500 every year to SiteGround to host my websites, and many of my clients pay as well. Things like this should be an opt-in service. If this was a free service, I’d grin and bare it – after all you are the product. But it’s not. In short, SiteGround has left and icky taste in a lot of folks mouths. Not everybody will leave, but many might.

But then, this is the modus operandi for the great AI rollout. Switch it on and hope people don’t notice or kick up a fuss. Enough people don’t mind it and a few people use it. Big numbers, 1+ million adoption, board is happy. It just feels icky and deceptive. I do wonder if AI adoption would be bigger overall if it wasn’t forced down our throats, and the benefits to society would be welcomed if they were argued or shown.

But then again, if AI operators have to go down this approach, is there any benefits to be had at all?

Chester Zoo’s Zookeeper Experience at The Reserve

Seemingly because it’s now a thing, a few weeks back I stayed a night at The Reserve: luxury accommodation within the walls of Chester Zoo.

It was located in the Heart of Africa, so you were surrounded by animals that you tend to see in Africa, with the huts overlooking the enclosure with the giraffes and animals we call “Antelopes”1. You also got an evening meal, breakfast, access to the Heart of Africa exhibit before the zoo opens and after it closes, but the main thing was the accommodation. Waking up to a full vista of the antelopes playing and the giraffes was an experience like no other. It’s like being in the opening of The Lion King.

Of course, as well as a great night sleep in a fantastic location, we also got two day access to the Zoo, so just being able to explore that as a leisurely pace was also excellent. Chester Zoo is massive so being able to explore it over 2 days was great. Meant we could lunch without feeling rushed.

I loved the lemurs (I do love lemurs), the vibrant flamingos as the big animals like the rhinos and the elephants. 10/10 would go to Chester Zoo again.

  1. They weren’t, but I forget what they were. ↩︎

WordCamp Europe’s Totally Unorganised fringe event: Krakow Pinball Museum

Krakow has a pinball museum. I’ve been a few times. It’s a great place to go for an evening.

I’m in Krakow for WordCamp Europe in a few weeks, and I’ve suggested this and Krakow’s parkrun as things I want to do whilst listening to talks about how AI is going to ruin us all. Surprisingly this seems more popular.

So consider this an open invite for a trip to the Krakow Pinball Museum, possibly followed by beers and Zapiekanka in Kazmierz. I’m happy to coordinate and be somewhat of a host1. Pay for your own entrance.

  • Where: Krakow Pinball Museum, Stradomska 15, Kraków.
  • When: Wednesday June 3, 6pm – 9pm (ish)
  • Cost: 70 zloty (about €16.5).
  • RSVP: Drop a comment here.

I’ll try and co-ordinate attendance, obviously if folks don’t show and I get bored I’ll probably bugger off a bit before, but it’d be nice to get some quality screen came as we flip balls.

I’m not listing this as an official side event, because the venue is not accessible (there’s a large staircase to the basement), and some of the language I use when the ball goes between the flippers may be deemed to break a code of conduct. But mainly as it isn’t accessible.

  1. Well, by “host” you mean “grunt conversations whilst playing Addams Family Pinball” ↩︎

50 before I’m 50 – Learn to smoke meat

As part of my birthday present earlier this year, Fern got me a half day cooking course for Outdoor Dirty Cooking and smoking workshop from Howl Bushcraft, which took place a couple of Sundays ago. As part of the workshop, we learned to smoke fish, venison, and cook over an open fire using leaves to add flavour, and make cuts in meat, build vegetable and leaf wraps, and how to skewer effectively to ensure even cooking.

It was a delicious way to eat food. I think my favourite things were the smoked fish, the seabass and learning to make bannock bread, but it was all delicious. What was great was the ingredients were all largely supermarket bought – the flavour was added from the open plan cooking. Couple that with a beautiful surrounding of the Yorkshire countryside (the camp was located in the grounds of Harewood Estate), I had a fabulous time and would recommend it.

So another of my 50 before I’m 50 has been ticked off the list! I think from the above, definitely can do the leaf wraps on the barbecue (although I don’t trust myself to pick hedge garlic and burdock leaves you can replace with wilted cabbage) and I may try and build a rudimentary smoker, as the smoked haddock was incredible.

A Whinge

Sorry for the radio silence, for I’ve experienced a lot of first world problems.

I’ve had some ups and downs the last few weeks, it’s fair to say. I think I shared the majority of them on the Now page, but the main one was that my laptop had experienced a battery failure, meaning I had to transfer over to my Windows machine (which was slooooooow – seriously I think the only thing that made it slow was Dropbox, but it crippled my machine). Having to spend Friday evening at the Trafford Centre was probably the second most stressful experience in the last few weeks….

The Apple Store in Manchester Trafford Centre

…only broken by an experience of picking up the laptop from The Trafford Centre on the Saturday afternoon of Bank Holiday weekend. Spending a sizeable amount of time driving around to find a car parking space was not how I envisioned to spend the start of the weekend, but I suppose I should count my lucky stars that Apple said it was ready to pick up whilst on the way to Manchester Airport, though it meant we had to swing past The Trafford Centre on the way home – meaning guest’s first experience of the UK was Saturday afternoon in the busiest shopping centre in the North. But it got done.

There’ve been other pesky things – having to ring HMRC as they’ve estimated my income next year to be really high1, a cancellation, potential clients ghosting2 – but having to work without my main laptop was probably the most stressful, meaning I had a slow week, and I needed to catch up – quite how that is manifesting itself in a blog post like this I’m not sure, but it is.

Couple that with the rise of the far right and the fact I lost my Wordle streak this morning means I’ve been in a better place.

There have been highlights mind. I discovered I quite liked Minecraft, I’ve booked tickets to the Manic Street Preachers, I also went to Liverpool and my next post features me ticking off a 50 before I’m 50!

Normal service should resume, soon.

  1. It’s not ↩︎
  2. Seriously, if anybody has a better way than The Magic Email, then I’m happy to hear it ↩︎