January Challenge Update and My Goal for February

If you have followed my January 2013 challenge intently, you will have spotted that the spreadsheet used to track my goal came to an abrupt halt on the 10th January. You probably can guess why.

January Challenge: Dry-ish-athlon – Failed

Yes, I failed. I can’t remember exactly what happened on the 10th, but I buckled. The final nail in the coffin was ironically on a date to the cinema, to see The Hobbit. So I’m not one to hold a grudge and point fingers, but I’m blaming Martin Freeman. The mop headed demon to sobriety that he is.

As promised, I’d have a forfeit if I failed, and that is quite simply that I’m doubling the donation to John Boy to a tenner, as he has succeeded (well as of two days ago). You can donate to him here.

February Challenge: Declutter

Behold my life. It’s a mess. The image at the top are my shelves of everything I’ve obtained in the two and a bit years living in Manchester. My desk is much worse, as you can see here:-

clutter2

So yeah, my desk is as cluttered as my mind, and like my mind, the desk is full of half finished ideas. Take for example the Pringles Tube. My plan is to put dried spaghetti into it (I love jars for sundries, I hate plastic bags), I’ve still not done so. It’s a Christmas Pringle Tube, for fuck’s sake.

So anyway, by March the 1st my desk and my shelves will be a bit more decluttered. To measure it, I’ll sell at least the following:-

  • 5 Books or Video Games
  • 1 Websites or Web Domains

Also have a less cluttered desk and wardrobe (yeah, that’s a mess too).

The forfeit is simple. If I don’t sell them, I’ll just give some stuff away. This will be probably either through this blog or in a charity bag.

I’m not sure of a reward, but it will probably be I’ll do something nice with the money raised.

TNA Maximum Impact V – Manchester TV Tapings

Please Note: The Below does contain a number of spoilers from as yet aired TV Shows

The past weekend me, Si & Shane attended the TNA Maximum Impact V tour, held in the MCR Arena in Manchester. This was me and Si’s time attending TNA, and Shane’s third (though admittedly, this was the second year we have made a proper day of it.

This event had a number of firsts. Firstly it featured the first time ever in the UK a cage match (a first for me, as I’ve never seen a cage match before), but probably more importantly, it would be the first time the Manchester shows would be taped for TV. I’ve attended TV Tapings before with WWE, and they are…interesting to say the least. Sure you get all the big starts, but TV tapings generally mean that things are filmed a number of times, leaving the crowd getting restless. Also, as the UK is such a small part of the WWE “Universe”, rarely any advancement is made on storylines. Thankfully TNA realise how big it is over here, and we were treated to a number of large storyline developments.

As well as the big stars like Sting, Bully Ray, RVD, James Storm, Bobby Roode and Hulk Fricking Hogan being on tour, Manchester also got two of the three stars of TNA’s British Boot Camp. You had the winner – Rockstar Spud – who as somebody who has had a keen interest in the British scene I’ve never seen wrestle live. We also got an appearance from The Blossom Twins, who I’ve seen a few times for Futureshock Wrestling in Stockport, the last of which they wrestled one of my Facebook Friends.

So we’re like besties. Honest.

So, despite nearly getting thrown out of Nando’s in the Printworks for having the audacity to believe that CM Punk will beat The Rock at the Royal Rumble to some “It’s still real to me, dammit!” nobodies, it was a heck of a show. It is always a highlight of my year, as it feels that we’re actually leaving winter when it happens. Photos follow below, but be aware, there are spoilers from the TV Show!

My Top 5 Greatest Royal Rumble Moments Ever

On Sunday, the 26th Royal Rumble is held in Phoenix, Arizona. Sod Wrestlemania, I bloody love the Royal Rumble. Easily the best match that the WWE has ever invented, the Royal Rumble is the highlight of the year. I’ve even threatened to go onto Mastermind with my specialist subject being “Royal Rumbles”. In preparation for this year’s event, I watch – one a night – each Royal Rumble up until the night of that year’s Royal Rumble. They are superb. Love them.

“But Rhys!” you ask “what is a Royal Rumble”? Well it’s a match where two men start and, after a certain period of time (usually around 2 minutes), a new participant enters the match. You can only lose when you’re thrown over the top rope and both feet hitting the floor. The last man left in the ring after all participants have entered wins and goes onto to receive a title shot at that year’s Wrestlemania.

It’s rather exciting, and – with a few exceptions – there are a few names with a legitimate shot of winning. Also, over the course of the rumble some people have strong showings so much so that you could believe they can win. A classic example is in the 2001 edition where Kane, probably the sixth favourite (it was a strong field), eliminated 11 competitors (a record) to only fall to “Stone Cold” Steve Austin right at the death. Although not winning it that year, it remains probably the greatest Royal Rumble performance in one of the strongest rumbles ever.

In this blog post, I’m not looking at the best “Rumble” match ever, but rather the greatest moments in Rumble matches ever. Ironically, a number of these unforgettable moments are from very forgettable matches, with one notable exception. Bear with me though, as these are my top 5 favourite moments in Royal Rumble matches ever.

Honourable Mention: Y.M.C.A. – PCW Never Give Up Rumble

I was quite close in throwing a googly and sticking a non WWE-Royal Rumble moment in this list, but decided against it. As such, I’m placing it here.

The moment comes from Preston City Wrestling’s “Never Give Up” show, a benefit show for a young chap named Callum Murray, who is a massive wrestling fan I’ve had the pleasure of meeting on numerous occasions. Callum suffers from two conditions called Arnold Chiari Malformation and Hydrocephalus (you can read more about Callum’s life story here). Callum is monumentally brave and is seen at many shows, often with a beaming smile on his face.

I love this moment as – because I’m a fan – I watch wrestling to be entertained. I don’t care how, and this moment sums up why I watch wrestling. I know a lot of it is pre-determined, but it’s great to see wrestlers having fun. I watched this moment probably about 10 times, back-to-back, and guffawed with belly laughter each time. After regaining my composure, I showed it to fellow grapple geek Shane, who showed it to every wrestling fan he knew. It is brilliant.

The match in its entirety is online, oh and whilst you’re at it, donate to Callum’s cause please?

5. Shawn Michaels – “Only One Foot Hit The Floor” – 1995 Royal Rumble

Probably the only “moment” in this list I’ve not seen live, so it is low in the list because of it’s impact on me. However it’s on the list because of it’s impact on wrestling.

Up until the 1995 Royal Rumble, the “over the top rope to the floor” rule was applied with various levels of leniency. In 1988 Jesse “The Body” Ventura exclaimed on commentary “Wrestlers have to be thrown over the top rope, it doesn’t matter where they land, they are eliminated!”, was it was when it was strictly applied, to its most lenient in 1992 where “Macho Man” Randy Savage (who always seemed confused at the rules, after attempting a pinfall in the 1993 Rumble) launched himself over the top rope to attack Jake “The Snake” Roberts – which was covered up by Gorilla Monsoon & Bobby “The Brain” Heenan saying that he wasn’t eliminated as you cannot eliminate yourself (a fact disproven earlier in 1989 when Andre The Giant eliminated himself running, ironically, from Jake “The Snake”).

Then the 1995 Rumble hit, and there were no doubts on the rule.

Shawn Michaels and British Bulldog – starting #1 and #2 – had outlasted the entire field that exposed the depth of talent that 1995’s WWF had, with such luminaries as Timothy Well & Stephen Dunn, The Heavenly Boddies, and “The Portugese Man-of-War” Aldo Montoya. When surprise guest appearances include a morbidly obese Dick Murdoch and the bloody Bushwhackers, you’re confident that two of your bigger names can outlast the entire field, especially when you consider that that two of the hotter heels at the time (Owen Hart & Bob Backlund) last less than a minute combined.

Fan favourite Bulldog sends Shawn tumbling over the top rope in a moment that suckers in pretty much everybody in the top brass in the WWF (as well as Ysgol Pen-Y-Bryn Year 6 class), as “Rule Britannia” begins to play to signal Bulldog’s victory, Michaels sneaks up behind Davey Boy, eliminating him from the match. As referee’s went onto explain, Shawn Michaels had held onto the top rope, landed on one foot, swung the other foot around, landed on the apron and had not been eliminated. Shawn wins the match, Pamela Anderson, and the match at Wrestlemania XI.

The likes of this moment were never seen before. Previously Rumbles had been rather slow affairs, with very little athleticism. This slowly heralded a new more athletic WWF, and the Royal Rumble has benefitted from it.

Also it launched the career of Shawn Michaels, and everybody is now clear of the Royal Rumble’s rules – both feet must hit the floor.

4. John Morisson “Spiderman” – 2011 Royal Rumble

The 2011 Royal Rumble was a roller coaster of emotions. It marked the first time a Welshman had appeared in a Rumble – with Porthmadog’s own Mason Ryan laying a beating on Tyler Reks so bad that Tyler decided a year later to become an SEO. It also expanded on its traditional format to 40 competitiors. Whilst the expanded field was expect to kill the rumble, it worked well, allowing two or three great moments, even with quite a weak roster lacking of characters.

One of the favourites coming in was John Morisson. He was on a fairly hot run and – due to the weak field – I truly believed that he was up there. Morisson drew a low number, which didn’t fill me with confidence, and was eliminated when pushed off the apron by William Regal.

Or was he?

See, he wasn’t pushed, but Morisson jumped. He landed, Spiderman-esque, on one of the protective barriers surrounding the ring. Morisson clambered up onto the barrier, tightrope walked around, and then jumped onto the steel steps surrounding the ring. No feet had touched the floor, therefore he re-entered the match.

This moment is up there as it shocked an overtired me into paying more attention to the extended Rumble match, which up until that point had been lackluster. A further exploitation of the “No feet hitting the floor” was done last year, with the company’s latest golden boy Kofi Kingston doing a free standing handstand and then walking, on his hands, to the steps. This was obviously done as they wanted to avoid any Morisson footage, since he had been released later that year.

The only downer on this moment meant that, as a result of this stunt, John Morisson couldn’t be a Rumble winner. It was too high risk, what if he slipped? What if an overzealous fan pushed him off the barrier (the fans were largely a smarky crowd, so I wouldn’t put it past them)? It was too risky to have Morisson complete the stunt and win the match. A fact confirmed as Morisson was dumped out of the match a little later.

3. Kharma Entrance – 2012 Royal Rumble

The WWE, like it or not, usually gives the fans what they want. John Cena has had a longer “run” on the top than Hulk Hogan and The Rock because he – at this time – sells the most merchandise. Screwing the fans over is a bad thing, as constant bait-and-switches have in the path lead to the death of companies.

However, just occasionally, WWE says “We’ll build up something, but the payoff won’t be what you expect, but it’ll be better”.

In last year’s Royal Rumble, one of the storylines that was running through the match was that the announcers were entered. Jerry Lawler & Booker T are both ex-wrestlers, and Michael Cole had a match at the previous year’s Wrestlemania, so it wasn’t too far-fetched.

For much of the previous year, Michael Cole had been a monumental bellend, berating performers and largely getting on everybody’s nerves. He had become a really good “bad guy”, but a bad commentator (only becoming “good” again after the tragic, real life, heart attack on air of Jerry Lawler. Thankfully Lawler recovered).

Cole was the last “commentator” to enter the match, and was largely left on his own for a couple of minutes. The fans, getting restless, were counting down the timer until the predicted payoff – some big burly wrestler would enter the match, beat the living daylights out of Michael Cole, and then toss out Cole.

Enter Kharma.

Kharma is a big, burly wrestler who could eat the scrawny leader of the Cole Minor’s for breakfast, but Kharma is a woman. A terrifying woman, with a manic laugh, but whose expected push in a bland Diva’s Division was cut short when she found out she was with child (a child that was tragically miscarried).

Kharma’s beating up of Cole didn’t last long – he escaped from the match, and Kharma was eliminated soon after, but this moment made me smile as it was one of the few times when you expect something, get another, and it’s better.

A year later, and Kia Stevens (the performer who played Kharma so brilliantly), has left the WWE. This Rumble moment was the last time that she appeared in the WWE, and the Diva’s division is back to being bland. It’s a damn shame.

2. Santino Marella – 2011 Royal Rumble

The second moment in 2011’s Royal Rumble, and this one actually fooled me.

As somebody who has worked on wrestling shows in the past (daren’t say I’m a wrestler, I’m not), and is aware of the inner workings, it can be a bit of a downer as since becoming privy to the inner workings, I’m usually quite good at predicting what happens, going so far as once calling both the main event, but also the outcome and how the outcome comes about in a local show in the North West. I’ve used it to my benefit (thank you Paddy Power for accepting bets on wrestling), but it does spoil the enjoyment a bit.

The 2011 Rumble had a moment that surprised me in a good way, and I was convinced that the WWE had swerved us.

Santino Marella was a comedy character in Royal Rumbles, holding the record of having the shortest time in any Rumble – a measly 1.9 seconds. Rarely does he last more than 1 entrant, and if so, it is a fluke, as he is a bit cowardly.

In the 2011 Rumble, he was cowardly again, sliding under the ring at some point in the match. He then stayed out there for the entire match, until Alberto Del Rio last eliminated Randy Orton to win the 2011 match. Only then did Santino appear and floor Del Rio with his “Cobra” punch, that is such a perfect finishing move in that it is easy to do and elicits a response. And what a response! The TD Garden exploded, could Santino win the Rumble? Well, no. In the time he milked his handiwork, Del Rio recovered and eliminated Marella, to become the victor.

Wrestlers had hidden under the ring before now, but this was done perfectly in that nobody mentioned it. Nobody mentioned it therefore nobody expected it when it happened. Santino came close to the main event in Wrestlemania again in 2012 when he came second in the Elimination Chamber. A popular character with the fans, I wouldn’t put it past anybody if he is in or around the main event in 2013.

1. The Entire 1992 Royal Rumble

Okay, I cheated a bit, but it is brilliant, and how a Rumble should be done.

In late 1991, the title was upheld following a string of controversial decisions in a match between The Undertaker and Hulk Hogan, after no clear winner was found, the WWE announced that the new champion would be the winner of the 1992 Royal Rumble. Hulk and Taker, who were battling for the belt, were given preferential numbers between 20 and 30. With the gold at stake, pretty much every non-tag team active member of the roster entered the Rumble, and this rumble had the most star studded line up upto that point.

What was brilliant though was the storyline throughout the Rumble, and had that feature that most Royal Rumbles had – which was you couldn’t call the winner. Would it be one of the four former WWF Champions (Hogan, Taker, “Macho Man” Randy Savage & Sgt. Slaughter)? The newcomer Sid Justice? Rowdy Roddy Piper who was pushed to the moon around the time? Jake Roberts who had turned heel and reinvented himself as a right sinister bastard?

Instead the winner was a relatively unlikely name, Ric Flair. Debuting late the year before, The Nature Boy proclaimed himself as the real world champion, however nobody really believed he would win the Rumble, at least not when he came into the match as the third entrant.

Ric however lasted well over an hour to take the crown and the title, giving a memorable interview after winning the event.

It was so well done, and so well crafted the Rumble, that it is held by many fans (myself included) as the greatest Royal Rumble ever. Arguably the greatest thing about the Rumble though is the commentary, particularly the work of Bobby “The Brain” Heenan. Heenan, a member of Flair’s camp, is so wonderfully biased with his commentary that as the match goes on, you want to see Flair (a heel) win it, so much so that the commentary when he wins almost seals him turning face. Yes he is the dirtiest player in the game, but you cannot deny the length and quality of Ric Flair’s performance. A joy to behold.

And, with a tear in my eye, this is the greatest Rumble moment of all time, but what is yours? Leave your thoughts in the comments below.

Quick Tip: Save Time Writing Social Media Roundups in WordPress Using This Little Known Fact

Okay, I’m surprised that more people who run blogs don’t know this.

I saw a blogger recently write a post recently that featured screenshots of tweets. As such they loaded up the tweets, took screenshots, saved them, uploaded them, and embedded the screenshot into the post. Usually after the screenshot there is direct link to the tweet itself.

Zzzzzz. It takes too long.

WordPress is compatible with oEmbed, a list of services that allows you to embed onto a site a representation of the URL within posts and pages.

What does this mean? Well if you include a Twitter URL on the page, rather than link it, it will grab the URL, and format it in a way so it looks similar to twitter. Say for example, this URL (https://twitter.com/rhyswynne/status/291573833675206656) parses via oEmbed like this.

All you need to do is when writing a post in WordPress simply include the URL of the tweet you want to parse on its own line.

It’s not just Twitter. WordPress is compatible with Youtube, Flickr, and a variety of other services. You can see a full list here. You can even add your own, but that’s a post for another day.

This post may not be news to many of you, but hopefully this is useful to some. I’m just surprised people are including screenshots of tweets in their posts still.

Update: Another possible bonus of oEmbed is that, according to a recent court case, if you embed tweets with images, then you are properly crediting photographers (thanks to Danny Denhard – @dannydenhard for finding this. So this photo below, even if it was under copyright, could be legal.

I should also mention that oEmbed only works with tweets that upload pictures to pics.twitter.com.

I will say I am not a lawyer! But not only is oEmbed the best way to embed content, it may also be the most legal.

Selling Out at The End of The World….

….or how I made a three figure sum, just before Christmas, in 48 hours.

Last August I released WP Email Capture. I know it sounds daft, but in terms of “amazing things I’ve ever achieved” it’s up there. Through it, I’ve made a few friends, landed more opportunities, and made a bit of cash. I would recommend to anybody who is going it alone to have something you can sell, that’s relatively cheap to develop. That way you have at least some cash flow.

One of the biggest bonuses (as I mentioned in my post on the Blogging Dojo on the best post I read in 2011) is that there is leverage there. Obtaining coverage on blogs is really easy when you have something to offer bloggers. Also, I’ve noticed that even if I don’t get a direct link, coverage can lead to sales, many of them are non affiliate sales.

Furthermore, rather than launch a campaign, I can easily send out an email, blog post, or a couple of tweets to try things to try and drive a bit of traffic and hopefully, some sales.

This story is one of those spur of the moment campaigns, which saw an hour’s “work” turn into over £150. Not a life changing sum of money, but it helped pay for Christmas.

My Story

I was sat in The Old Grapes in Manchester, talking with a friend. It was the 18th December 2012, three days before the impending apocalypse. Yes, remember that? The alleged end of the world on December 21st.

I suggested an idea to a few friends, and with only three or so sites actually leading with something (Hostgator, Paddy Power offering 5000/1 on the End of The World & Wish’s “Money Back if it is Doomsday” Guarantee), I thought I’d run with something.

I would offer a whopping 60% discount on WP Email Capture, a discount that would make Groupon’s discounts seem rather stingy in comparison. I would sell off my plugin to obtain as much Old World Order cash as possible before the impending fall of civilization. What has everybody got to lose?

In short, this wasn’t a fire sale; this was a sulphuric gas & eternal hellfire sale.

I created a discount code in E-Junkie and scribbled together an email, which you can read here (please note – the discount code no longer works!), and sent it off to my hundred or so subscribers.

When I woke the next morning, this was the response:-

eotw-sales
Whoop whoop!

Considering a sale day is a good day, and I’ve had four “two sales days” since launch, getting four sales in a short space of time delighted me. It was good enough for me to run with it on the blog.

When I ran with it on the blog, I got a few more sales, and directed prospects to the sale in the hope they converted. I also refunded people who bought the plugin full price during that time, which was lucky, as one chap posted it on a forum which lead to a few more sales.

In short, I broke my December target. Also I made it a very successful month, a month that I wasn’t expecting to get many sales due to Christmas getting in the way.

My Three Tips

Of course, my number one tip is to fake an apocalypse to lead to an influx in sales 3000 years later, but three tips I have are the following.

Have a List

It still frustrates me when websites don’t build email lists. Of course, unless you’re Amazon or Play you can’t really sell to them all the time, but by and large a little bit of noise when you’re consistently sending out signal is perfectly fine.

The other thing that lists are good for are experimentation. If I had judged public conscience wrong, and people had genuinely believed an apocalypse was occurring, then I’d have only offended 100 or so people (of which I wouldn’t care too much, as, you know, I’d probably be suffering eternal damnation). If I had gone public with the offer straight away, then I’d have looked foolish if it didn’t sell. I could gauge reaction first of all, and act accordingly. Furthermore you can use this as saying the newsletter has exclusive content.

Here’s the thing, my list isn’t particularly “warm”. I’ve only emailed them a couple of times, but it has usually got a few sales.

Look at your email list as leads. They aren’t buyers but they are interested in what you put out.

Price High and Discount

I believe that most people price themselves too low, or don’t believe in their skills.

I price WP Email Capture fairly high, it’s $49. I believe it is worth that, largely due the support I offer is remarkably detailed, going above and beyond to make people happy. If customers aren’t happy then a refund is offered. I don’t get a huge amount of refunds, but I do get them. Furthermore, as Tim Ferriss said in the Four Hour Work Week (read it, it’s superb), if you price high, you weed out a lot of the tire kickers. The “worst” customer I’ve ever had has sent in total four emails. Four. Knowing how many emails people send with the possibility of getting a fraction of that, I’m doing well.

And that was just one customer, most I don’t hear from at all.

If sales were non-existent, then yes I would’ve dropped the price, but they aren’t, sales are still coming in for the plugin.

Furthermore, the beauty of it being priced so high is I’ve plenty of room for manoeuvre for discounting. In this campaign, knocking off 60% still pockets me $19, which is more than most plugin sales on CodeCanyon, for example. I still make a profit (effectively costs are now zero), and the “work” I largely do is simply creating logins for customers.

Also, with this manoeuvrability on price, I also got a few people who missed the discount. A quick email with a smaller discount of 30% also got a few sales.

People Believe In You, Not Your Stuff

One of the nicest things I got was a few messages in response. I’m not a great copywriter (seriously, if you need one, hit up Super Carly Wood for copywriting), but even people who didn’t buy quite liked my sales patter. It was written to try and put off packing for the Christmas holidays. I probably could buy a book, go on a course, or read Copyblogger for a week, but I didn’t have time. I published, and I was damned.

Luckily, most people loved it. I think there was an element of (urgh I hate saying this) “Brand Building”. If you have a decent reputation, it can help you with things such as this. I refuse to believe that people were desperate for WP Email Capture Premium when they bought, I believe the people who bought were WP Email Capture users, who liked me, and took advantage of an offer.

So that’s how I had my most successful day with WP Email Capture. It was a combination of alcohol fuelled inspiration, an hour’s graft, and being the right place at the right time. I urge you to make something (be a book, theme, WordPress plugin, anything besides bacon flavoured jam, as that market is cornered), and try selling it yourself (or if you’re lazy, sign up to the WP Email Capture affiliate programme and try selling my stuff). You could get a bit of cash doing so.

If you don’t though, don’t worry. It’s not the end of the world.