Trip to Belgium & Germany 2013

I read with interest Nomadic Matt’s post recently on traveling, specifically how on his last trip he became homesick. Traveling is great and I love it, but I did find myself in Germany on my last trip. Specifically I am too old for Dorms, and traveling a couple of weeks on my own is – well – a wee bit tough.

Do not get me wrong, I love Germany and had a great holiday, but it was the final chapter in “discovering myself” and I now know what I need for the perfect holiday.

I need my own space.

After a disastrous time in Cologne where I couldn’t really enjoy myself (buy me a beer, I will explain it), I re-booked the last week of my trip away to change from Dormitories to budget hotels. Lo-and-behold because I had my own space I enjoyed it so much more. Dortmund was great as everybody was super friendly, and Munich is definitely one of my favourite cities outside of the UK. Also Brussels was probably the greatest Wales away trip I have ever been on, and Cologne was fine and I am willing to give it another go if I stay in a non-dorm place.

I have nothing against hostels. In fact I want to stay in them more, but in private rooms with a lock that I can relax a wee bit. I am lucky living in Europe everything is so damn close. I cannot wait to get away again, though not sure where.

Thoughts on Belgium vs Wales & Borussia Dortmund vs Hanover 96 will be live on You’re Supposed To Be At Home in the next few weeks. In the meantime, please enjoy these photos.

Trip to Amsterdam & Leiden 2013

As well as WordCamp Europe, I also had a little bit of time walking around both Amsterdam & Leiden with my fantastic company of Alex, Shane, John Boy & Ryan. This was my second time in The Netherlands, going previously with a Contiki Tour in 2006(7?), so I wondered if I truly enjoyed Amsterdam as much as a nigh-on 30 year old as I did when I was early 20’s.

In short I did really. I hate to say it but I think I preferred it this time around. Largely probably due to the fact I wasn’t coming off a whirlwind tour of Europe and I actually had time to reflect. The apartment on Airbnb was great, we found this great little bar with friendly staff on the first night that became a home from home during our stay.

So here are some photos of both Amsterdam & Leiden, I hope you like them – will be back in a few weeks as this weekend I’m jetting off for my actual holiday – some down time as I go to Germany and Belgium. See you soon!

WordCamp Europe 2013 – A Welshman’s Thoughts

Last weekend the first ever WordCamp Europe took place in Leiden, which is a smallish town a stone’s throw away from Amsterdam in The Netherlands. After attending earlier in the year WordCamp UK (you can read my thoughts on it here), I was excited to spend 2 days in the company of fellow WordPress geeks.

Pictures will appear from my day and a bit in Amsterdam & Leiden in a more touristy fashion later this week, but here are my thoughts on the talks I attended.

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Vitaly Friedman (@smashingmag) – I Want To Be A Web Designer When I Grow Up

The first talk was from Vitaly Friedman, the co-founder and editor in chief of Smashing Magazine. This talk was focused on the growth of Smashing Magazine, it’s popularity over time, it’s ups and downs and tips and tricks along the way. It was insightful to see behind the scenes of the growth of such a popular blog, and at times it was a personal account on how it grew.

Smashing Magazine started as a a bunch of list articles, but expanded into an editorial rich website with products and conferences supporting it.

Key Takeaways

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Rocío Valdivia (@rociovaldi‎) – BuddyPress and a Multi-site Case Study

Rocío’s (of Mecus) talk focused around elclubexpress.com, a multi location Spanish Social Network. The solution they used was BuddyPress with WordPress Multi-Site. Rocío talked us through the development, the challenges faced and how they overcome them.

Key Takeaways

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Tammie Lister (@karmatosed) – The Life Of The Theme

Tammie’s talk covered the life of a theme, how to build one from the start and to the end of the theme life – if the theme even ends.

Tammie (of Logical Binary) talked her through her process of designing a theme – from concept to completion – and what we could learn on it – though it’s important to remember that processes are currently changing, and you should as well.

Key Takeaways

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Kim Gjerstad (@kgjerstad) – Is The Freemium Model Right For Your Plugin?

The next talk was a replacement talk, but one I was rather interested in hearing through my work on WP Email Capture: the Freemium Model and see what it is like.

The speaker – Kim Gjerstad – was the head of MailPoet (formally Wysija), and he told his story over the last 18 months in the release of the plugin.

Key Takeaways

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Running a European WordPress Agency – Panel

The next talk was all about running a European WordPress Agency. It was a panel featuring Simon Dickson (@simond) of Code For The People, Tom Wilmot (@tomwillmot‎) from Human Made, Remkus De Vries (@DeFries) from ForSite Media, Arnstein Larsen (@ArnsteinLarsen) from Metronet.

This discussion was surrounding how to grow a European based search agency.

Key Takeaways

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Vladamir Prelovac (@vprelovac) – A ManageWP Case Study

Vladamir Prelovic is head of ManageWP and talked us through the process of creating a WordPress plugin business from scratch, and how he grew from a bunch of free plugins to ManageWP.

Key Takeaways

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Brad Williams (@williamsba) – Writing Secure WordPress Code

The final talk for me on the first day was how to write secure WordPress Code by WebDevStudio‘s Brad Williams. Brad’s talk was quite heavily code based but also had a lot of snippets that could be taken away. A lot of the coding examples were present in the WordPress Codex so it’s always good to refer to that instead.

Key Takeaways

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Hanni Ross (@hanniross) – Being Part of WordPress

Hanni’s talk was interesting, as it covered her journey on how she began with WordPress at the age of 14, through to her current role in the community, and how it helped her grow and how it could help you grow and getting your foot in the door.

Key Takeaways

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Matt Mullenweg (@photomatt) – Q & A

The next talk was a Q & A with Matt Mullenweg, head of Automattic, and co-creator of WordPress. This session simply started with a brief introduction from Matt, questions were asked to him about WordPress, Automattic and the WordPress Foundation.

Matt Mullenweg’s vision for the future of WordPress is to democratise publishing , and there’s still a lot of work to do to localise it – it would be great to have a localised plugin directory for each country. Language packs are probably the most important part of WordPress democratise publishing. Matt would love WordPress to power the majority of the web, or Open Source software. He expects in the next 5 years that open source software will power the majority of the web .

It is unlikely for there to be a WordPress Certified programme as it won’t be an open curriculum, Matt recommends clients to look at profile.wordpress.org to differentiate between coders – Code Poet may bring a developer rank.

Accessibility can be tricky to develop as a lot of accessibility tools don’t meet web standards.

The plugin directory is unlikely to have a seal of approval for code, as it is difficult to make it scalable. Matt encourages the community to leave reviews for each plugin they use – Matt also has recommended agencies to do this, and is leading this with the wordpress.com wordpress.org account.

WordPress to grow will need to keep an open mind.

Supporting the local WordPress Community through local meetups is the best way to contribute to the community  and to help the community grow. The WordPress Foundation is looking to help this, particularly through the costs involved with Meetup.

Matt recommends that as a developer you learn Javascript.

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Noel Tock (@noeltock) – Less Is More: The Journey of Happytables as a SaaS

Noel Tock from Human Made talked us through the development of Happytables, a Software as a Service built on WordPress designed for the restaurant industry, particularly the long tail restaurant industry with not much budget.

After the first release they found they had a lot of power users, users that were familiar with WordPress, but none of the target market. After some work they redesigned it for Happytables 2.0, that was aimed at the restaurant owner.

Key Takeaways

  • They were expecting push back, but people in general were happy being told what to do.
  • Happytables USP over website builders was to help them build the business. It has an automated way to send newsletters once a week.
  • Another problem they find was to keep users engaged. Some small business owners see websites as a disposable resource so they are unlikely to update it. They sent out weekly newsletters to clients with a call to action on relevant opportunities

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Dre Armeda (@dremeda‎) – Real WordPress Security: Kill The Noise!

Dre Armeda’s talk was a high level talk on Security. Security has become a major business (one that Dre’s company, Sucuri, is a big player in) as the internet gets bigger. Dre quoted some figures, that there were over 2.4 billion internet users today, which equates to a 480% growth in the last 11 years. There are 2+ million Malware Strings every month, which costs the US over $2+ billion a year, and Google issues 3+ million warnings and blacklist 10k sites a day.

Hacks happen mainly because hacked sites can make affiliates a lot of money, rather than any target. No site has no risk associated to it, and the main issues arise from outdated software, exploited passwords, hosting issues and zero day exploits.

Key Takeaways

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Miriam Schwab (@miriamschwab) – Learn From My Mistakes! The Business of WordPress

Miriam’s talk was a talk on WordPress as a business, as in running Illuminea – an agency surrounding WordPress and the challenges faced. Miriam’s talk was very open in some of the troubles she faced when running her business.

Key Takeaways

  • Diversify Your Services – a lot of WordPress’ work is project based – think of ways to secure recurring revenue including WP Hosting/Maintenance, Digital Marketing, Courses & Consulting.
  • Use a CRM, now.  Only 0.5% of people use CRMs. A CRM gives you valuable data on projects and data on leads.

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Joost de Valk (@yoast) – A Victory For The Commons

The final talk of the conference was from the ever-present Yoast. In it he implored the audience to make money and to expand the ideals on open source. At present, making money from WordPress is still in it’s infancy – Yoast’s talk was all about how you and why you should benefit yourself as well as the open source community, and how he does it.

Key Takeaways

Final Thoughts

Overall, I really enjoyed this Two-Day WordCamp. By being the first European WordCamp you met a lot of the bigger players in the WordPress community, particularly those from the States & further afield (particularly a few who travelled from Australia). Also – it was great to finally meet Ryan after speaking for a fair few years!

It was also remarkably slickly organised – Wi-fi issues aside I cannot remember of one thing going noticeably wrong. Also Leiden was beautiful, and I’m so glad I attended – as it’s inspired me to grow further and grow with WordPress (and maybe help WordPress grow? I was quite interested in hearing about the Handbooks which I could help with).

Here’s to next year!

Hello WordCamp Europe, I’m Rhys

I really not been blogging much here, so in an format blatantly stolen from Jeremy Felt. I have thought about doing an introduction post about me for WordCamp Europe attendees.

Hello everybody! My name is Rhys Wynne. I work for 3 Door Digital as a Digital Marketing Consultant and also make my own WordPress Plugins which are hosted on Winwar Media.

I’m traveling to WordCamp Europe with my partners-in-crime Alex, Shane & John, staying in an apartment in Amsterdam for the duration of the trip.

I’m super excited for attending the first ever WordCamp Europe, after attending WordCamp UK Lancaster earlier this year (you can read my notes here), so I’m looking forward for meeting as many of you as possible. However I’m particularly looking forward to attend and speak to the following people.

  • Any premium plugin developers – there’s 3 of us who are attending who have produced premium plugins in WordPress, and would like to talk about such topics as marketing, upgrading advice and generally share notes.
  • Anybody who works with bbPress – I’ve a few ideas that I want to share for possible plugins.

So if you fall into the following categories, send me a tweet or drop me an email, I’d be keen to meet up!

Furthermore, we’ll be knocking around Amsterdam on Friday, so if anybody fancies meeting up for a cheeky drink and a natter of all things WordPress, it’d be great to hear from you!

Trip To Glasgow – March 2013

Recently I visited Glasgow for a long weekend. Really the reason was to watch Wales play Scotland in Hampden Park, but as it is a city I’ve never been before, I took some time out to visit the city.

All in all, I had a great time, Glasgow is a great city, people were dead friendly, and we were even allowed in The Iron Horse, the Tartan Army pub. So many memories and happy thoughts such as the spine tingling rendition of “Caledonia” on karaoke on Thursday night by some amazing singer, an American stumbling into The Iron Horse with not a clue with what’s going on (even going so far as to wearing an Irish jumper!), eating horrible food and not giving a damn, stumbling upon a great hotel full of Welsh people. Kippers for breakfast (a relevation!), a solid Wales performance. Ashton Lane in Glasgow for pints, and Partick Thistle. Especially Partick Thistle.

Anyway here are my “cultural” photos. The matches I went to see will be covered on You’re Supposed to be at Home, with the Wales match up first!

A proper post is on the way soon!

As an aside, and here’s a Social Media Tip you’ll never hear at conferences:-

If you ever want to get a lot of retweets, followers and replies, talk about Partick Thistle. They love their club being mentioned. Seriously. Work it into your digital marketing strategy today.